A successful content strategy is built on solid research and an understanding of how you are working today. Who would you like to attract with your content? Our team works closely with your team to understand your goals. We look at primary and secondary target groups, chart their behaviours and find different ways to reach them.
In-depth audience analysis. We look at your target groups and the channels they are in. We survey your existing customers to find out what information they are looking for, what they want to know, and how they make their purchase decisions.