1. In order for you to communicate directly with consumers and customers who actively opted to subscribe to your newsletter. They have chosen you!
2. For visitors coming to your website from a newsletter, so-called “qualified traffic” and are likely to order, book or download anything from your website.
3. To customize content for subscribers and get them closer. If you get closer to your customers or consumers, they become loyal and, in the long run, more likely to talk well about you.
4. Newsletters are a very cost effective way to communicate with your customers and consumers. Investigations show that e-mail marketing provides the absolute best return on investment.
Additionally, it is easy to follow visitor behaviour patterns. What are they clicking on? What do they want?