WE ARE HEADWAY B2B

We are a full-service market growth enabler dedicated to deliver data insights and tailored growth strategies exclusively for B2B-driven companies looking to enter and expand in China.

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Todays’ B2B buyers expect a consumer-like journey and are heavily influenced by the digital experience when researching about companies, products or services. We are more than just a regular marketing agency. We are your partner to bridge the gap between east and west, you and your target market, marketing and sales, insights and revenue. Whether you need a specific service to fill a gap or a complete solution to help you grow, we can get you there.

20

Experts

2

Years Track Record

35

SME and F500 Clients Served

3

Locations

100

Projects Delivered

WE HELP WITH

Market Entry

For businesses looking to

enter China

Is China becoming more relevant in your global business context? Looking to enter but there are still uncertainties about the market?

We help B2B companies to mitigate risks and develop a market entry strategy that brings you from zero to one and beyond.

Market Expansion

For business looking to grow

existing markets

Are you already operating on the Chinese market? Looking to create or optimize business opportunities?

We help B2B companies to identify and evaluate potential buyers and position your products or services to generate marketing leads and valuable data insights.

SERVICES

Research

Market sizing
Market trends
Value chain mapping
Buyer insights and behavior Competitor analysis
Focus groups and surveys
Prospecting and evaluation

Strategy

Business cases
Go-to-market planning
Brand strategy
Communication strategy
Digital Marketing strategy

Marketing

Content marketing
Social media management
Web design and development
Paid search and display
SEO
Email marketing
PR & media releases
E-commerce solutions

Support

Supply chain and sourcing
Backoffice administration
Talent acquisition
IT solutions

ABOUT US

Our roots are in consulting – we are providing multinational B2B-driven companies data and market insights to support their China market entry or expansion strategies since our foundation in 2009. In 2019, following the formation of Aventura Group, we added capabilities under our new name Headway B2B to support our already existing and growing customer base with not only insights, but also with strategies that directly impact bottom-line sales revenue of already established businesses. Today our team focuses on two core digital marketing disciplines, all with the goal of increasing brand awareness, lead generation and sales conversion. Content-driven marketing focused on long-term brand building for out-of-market buyers and performance-driven marketing to generate immediate leads for in-market buyers.