WE ARE HEADWAY B2B

We are a full-service market growth enabler dedicated to deliver data insights and tailored growth strategies exclusively for B2B-driven companies looking to enter and expand in China.

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Todays’ B2B buyers expect a consumer-like journey and are heavily influenced by the digital experience when researching about companies, products or services. We are more than just a regular marketing agency. We are your partner to bridge the gap between east and west, you and your target market, marketing and sales, insights and revenue. Whether you need a specific service to fill a gap or a complete solution to help you grow, we can get you there.

20

Experts

2

Years Track Record

35

SME and F500 Clients Served

3

Locations

100

Projects Delivered

WE HELP WITH

Market Entry

For businesses looking to

enter China

Is China becoming more relevant in your global business context? Looking to enter but there are still uncertainties about the market?

We help B2B companies to mitigate risks and develop a market entry strategy that brings you from zero to one and beyond.

Market Expansion

For business looking to grow

existing markets

Are you already operating on the Chinese market? Looking to create or optimize business opportunities?

We help B2B companies to identify and evaluate potential buyers and position your products or services to generate marketing leads and valuable data insights.

SERVICES

Research


  • Market sizing
  • Market trends
  • Value chain mapping
  • Buyer insights and behavior Competitor analysis
  • Focus groups and surveys
  • Prospecting and evaluation

Strategy


  • Business cases
  • Go-to-market planning
  • Brand strategy
  • Communication strategy
  • Digital Marketing strategy

Marketing


  • Content marketing
  • Social media management
  • Web design and development
  • Paid search and display
  • SEO
  • Email marketing
  • PR & media releases
  • E-commerce solutions

Support


  • Supply chain and sourcing
  • Backoffice administration
  • Talent acquisition
  • IT solutions

ABOUT US

Our roots are in consulting – we are providing multinational B2B-driven companies data and market insights to support their China market entry or expansion strategies since our foundation in 2009. In 2019, following the formation of Aventura Group, we added capabilities under our new name Headway B2B to support our already existing and growing customer base with not only insights, but also with strategies that directly impact bottom-line sales revenue of already established businesses. Today our team focuses on two core digital marketing disciplines, all with the goal of increasing brand awareness, lead generation and sales conversion. Content-driven marketing focused on long-term brand building for out-of-market buyers and performance-driven marketing to generate immediate leads for in-market buyers.

CONTACT US

SHANGHAI

Xin Cheng Mansion 167 Jiangning Road 20F, 2001 Jing’An District

HONG KONG

Hang Lung House 184-192 Queen’s Road Suite 5B
Central Hong Kong

STOCKHOLM

David Bagares gata 7
111 38 Stockholm

Leave us a message

Get in touch directly

Mikael Lindblom     

Head of Business Development

Xin Cheng Mansion 167 Jiangning Road 20F, 2001, Jing’An District

Headway is a subsidiary of Aventura Group AB listed on Nasdaq North Stockholm

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