A  digital communications agency

focused  on  B2B

Welcome to Headway, our content makes the difference.
Strategy, video, newsletters, social media and corporate blogs, and more. We make content for all channels and are careful to choose the ones that suit you, your company or mission. In addition, we make sure that it is spread as it should and matches the goals. Our way of working is convenient and cost effective for you as a customer. We have a complete chain of services and competencies.
Welcome to Headway, our content makes the difference.

Leveraging a decade of experience in B2B sales and marketing in China we formed Headway in 2018 as a communications and business development firm dedicated to B2B segment clients. Acting as your outsourced marketing department, Headway offer tailored setups that reflects your needs and strategy.

We are based in Shanghai with a team of 15 digital business consultants, pre-sales staff, technical content editors, web developers and graphic designers. Headway is part of Aventura, a China-focused market entry and expansion group.

our service

We offer tailored setups based on our clients needs and goals.
Signature service offering:

    Social media management & B2B c-commerce

    Content marketing

    Lead generation & prospecting

    Strategic sales initiatives & project management

    Market and competitive intelligence


Graphic Profile and Social Media Marketing for Nordic Manufacturer of Components

Client was looking to build a stronger local market profile in China and engage with customers through value-added content

Headway helped to client to:

  • Overhaul of graphic profile and create new marketing material, including website.
  • Provide ongoing marketing support through content creation and social media management
  • Acting as bouncing board for China related marketing and communication topics for China management

Prospecting and Pre-sales Support

Industrial systems provider within health and safety looking to increase local sales and support their sales & marketing team

Headway helped to client to:

  • Headway formed a dedicated customer pre-sales team working in close coordination with client to develop a CRM database ranked according to a propensity model, top ranking prospects where contacted by the pre-sales team to investigate needs and handed over to client sales director for pitching and negotiations.

Get in touch


585 TianMu Middle Road, XinMei Mansion, 19th floor , Jing’an District, 200070 Shanghai, China



+86 021 63720100

+86 180 18829248Mikael Lindblom (Head of BD)