A digital communications agency
focused on B2B
Leveraging a decade of experience in B2B sales and marketing in China we formed Headway in 2018 as a communications and business development firm dedicated to B2B segment clients. Acting as your outsourced marketing department, Headway offer tailored setups that reflects your needs and strategy.
We are based in Shanghai with a team of 15 digital business consultants, pre-sales staff, technical content editors, web developers and graphic designers. Headway is part of Aventura, a China-focused market entry and expansion group.

our service
Signature service offering:
Social media management & B2B c-commerce
Content marketing
Lead generation & prospecting
Strategic sales initiatives & project management
Market and competitive intelligence
SELECTED CASES

Graphic Profile and Social Media Marketing for Nordic Manufacturer of Components
Client was looking to build a stronger local market profile in China and engage with customers through value-added content
Headway helped to client to:
- Overhaul of graphic profile and create new marketing material, including website.
- Provide ongoing marketing support through content creation and social media management
- Acting as bouncing board for China related marketing and communication topics for China management
Prospecting and Pre-sales Support
Industrial systems provider within health and safety looking to increase local sales and support their sales & marketing team
Headway helped to client to:
- Headway formed a dedicated customer pre-sales team working in close coordination with client to develop a CRM database ranked according to a propensity model, top ranking prospects where contacted by the pre-sales team to investigate needs and handed over to client sales director for pitching and negotiations.

Get in touch
OUR ADDRESS
585 TianMu Middle Road, XinMei Mansion, 19th floor , Jing’an District, 200070 Shanghai, China
上海市静安区天目中路585号1902室
CALL US
+86 021 63720100
+86 180 18829248 — Mikael Lindblom (Head of BD)
EMAIL US
mikael.lindblom@aventura.group
CONTACT FORM







