Graphic Profile and Social Media Marketing for Nordic Manufacturer of Components

Client was looking to build a stronger local market profile in China and engage with customers through value-added content

Headway helped to client to:

• Overhaul of graphic profile and create new marketing material, including website.
• Provide ongoing marketing support through content creation and social media management
• Acting as bouncing board for China related marketing and communication topics for China management

Prospecting and Pre-sales Support

Industrial systems provider within health and safety looking to increase local sales and support their sales & marketing team

Headway helped to client to:

• Headway formed a dedicated customer pre-sales team working in close coordination with client to develop a CRM database ranked according to a propensity model, top ranking prospects where contacted by the pre-sales team to investigate needs and handed over to client sales director for pitching and negotiations.